{"title":"SHOP BENEFIT Strengthen \u0026 Repair","description":null,"products":[{"product_id":"thickening-shampoo","title":"Thickening Shampoo","description":"\u003cp\u003eMore is more when it comes to the volume and strength that aura boost Thickening Shampoo delivers to stressed strands. The creamy lather gently cleanses and thickens hair, but never strips, as green tea extract, peptides, and magnesium help support stronger strands for full, soft, healthier looking locks with every wash.\u003c\/p\u003e","brand":"notyourmothers","offers":[{"title":"13.0 fl oz","offer_id":67748769792052,"sku":"45536486457538","price":3.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/98051a43cc8f7e7701e92bcfa0ee5530.webp?v=1792204550"},{"product_id":"thickening-conditioner","title":"Thickening Conditioner","description":"\u003cp\u003e\u003cspan\u003eHave a hair-is-always-full perspective with aura boost Thickening Conditioner. The nourishing conditioner boosts volume and thickness for fine or thinning hair, without adding weight, as green tea extract, peptides, and magnesium help strengthen to reduce breakage for fuller, softer, stronger strands. \u003c\/span\u003e\u003c\/p\u003e","brand":"notyourmothers","offers":[{"title":"13.0 fl oz","offer_id":67748771070004,"sku":"45536489373890","price":3.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/b498aebd27c19a2ab77f88d4274b124b.webp?v=1792204554"},{"product_id":"strengthening-oil","title":"Strengthening Oil","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"TextRun SCXW235790277 BCX8\" data-contrast=\"auto\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW235790277 BCX8\"\u003eNot Your Mother’s Curl Talk\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TrackChangeTextInsertion TrackedChange SCXW235790277 BCX8\"\u003e\u003cspan class=\"TextRun SCXW235790277 BCX8\" data-contrast=\"auto\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW235790277 BCX8\"\u003e®\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW235790277 BCX8\" data-contrast=\"auto\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW235790277 BCX8\"\u003e Strengthening Oil was made for the curls. Formulated with our Curl Strengthening Blend—including squalane, argan oil, watermelon seed oil, and biotin—it defrizzes, helps \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TrackChangeTextInsertion TrackedChange SCXW235790277 BCX8\"\u003e\u003cspan class=\"TextRun SCXW235790277 BCX8\" data-contrast=\"auto\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW235790277 BCX8\"\u003erevive \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW235790277 BCX8\" data-contrast=\"auto\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW235790277 BCX8\"\u003edamaged curls, and adds a nourishing dose of hydration for strong, defined curls.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TrackChangeTextInsertion TrackedChange SCXW235790277 BCX8\"\u003e\u003cspan class=\"TextRun SCXW235790277 BCX8\" data-contrast=\"auto\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW235790277 BCX8\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun EmptyTextRun SCXW235790277 BCX8\" data-contrast=\"auto\" lang=\"EN-US\"\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW235790277 BCX8\" data-ccp-props='{\"335559739\":0}'\u003e \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"notyourmothers","offers":[{"title":"3.3 fl oz","offer_id":67748773527604,"sku":"45122311127234","price":3.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/f7be0d59fd56904efee062c1a06376b2.webp?v=1792204562"},{"product_id":"shampoo","title":"Shampoo","description":"\u003cp\u003eLet’s breathe some life into that hair. Your first step: Way to Grow Long \u0026amp; Strong  Shampoo. It’s a gentle shampoo that leaves your locks softer, shinier and feeling healthier.\u003c\/p\u003e","brand":"notyourmothers","offers":[{"title":"8.0 fl oz","offer_id":67748774772788,"sku":"40644762566850","price":2.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/0a7024663f91af3d5ed49ffa6d53ee5a.webp?v=1792204566"},{"product_id":"restore-shampoo","title":"Restore Shampoo","description":"\u003cp\u003eCome back with stronger, healthier hair after washing with aura boost Restore Shampoo. The gentle, non-stripping cleanse is powered by amino acids, peptides, and magnesium to reinforce hair fibers, so breakage-prone, damaged hair can get a refresh and a reset back to softer, more resilient strands.\u003c\/p\u003e","brand":"notyourmothers","offers":[{"title":"13.0 fl oz","offer_id":67748777001012,"sku":"45536493240514","price":3.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/8ae5773660d9ef22c290a0caa1b52b73.webp?v=1792204573"},{"product_id":"restore-conditioner","title":"Restore Conditioner","description":"\u003cp\u003eIt’s stronger days ahead for stressed strands with aura boost Restore Conditioner. It helps nourish, softens, and eases styling without added weight, while amino acids, peptides, and magnesium help reinforce the hair fiber to reduce breakage and restore strength. You’re more resilient with every rebuild.\u003c\/p\u003e","brand":"notyourmothers","offers":[{"title":"13.0 fl oz","offer_id":67748777099316,"sku":"45536495304898","price":3.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/c9ef4388c67a6450c61dc11b903bb2ea.webp?v=1792204574"},{"product_id":"moisturizing-fragrance-free-shampoo","title":"Moisturizing Fragrance-Free Shampoo","description":"\u003cdiv id=\"AdditionalBars\"\u003e\n\u003cdiv id=\"AdditionalBarsRegion\"\u003e\n\u003cdiv id=\"m_excelWebRenderer_ewaCtl_m_formulaBar\"\u003e\n\u003cdiv\u003e\n\u003cdiv id=\"m_excelWebRenderer_ewaCtl_formulaBarTextDivContainerId\"\u003e\n\u003cdiv id=\"formulaBarTextDivId\"\u003e\n\u003cdiv aria-label=\"formula bar\" autocomplete=\"false\" autocorrect=\"off\" contenteditable=\"false\" data-gramm=\"false\" dir=\"auto\" id=\"formulaBarTextDivId_textElement\" role=\"textbox\" spellcheck=\"false\" tabindex=\"0\"\u003e\n\u003cdiv\u003eMoisturize their little locks with gentle, scent-free suds. Kids Daily Care Moisturizing Fragrance-Free Shampoo is a tear-free formula made with aloe vera, so it never strips as it deeply cleanses to leave hair softer and shinier. This fragrance-free shampoo was designed for extra-gentle kid care.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"notyourmothers","offers":[{"title":"8.0 fl oz","offer_id":67748781228084,"sku":"44776869134530","price":2.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/1226c87ed6e335d7b58cceb797e0946b.webp?v=1792204591"},{"product_id":"leave-in-conditioner-1","title":"Leave-In Conditioner","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStrong is the new healthy. Not Your Mother’s Way to Grow Long \u0026amp; Strong Leave-In Conditioner leaves hair stronger with less breakage and is a master at detangling.\u003c\/p\u003e","brand":"notyourmothers","offers":[{"title":"6.0 fl oz","offer_id":67748783194164,"sku":"40644762632386","price":2.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/93ce69563bbba84b40f323160f131c45.webp?v=1792204597"},{"product_id":"frizz-defense-oil","title":"Frizz Defense Oil","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eStyling is always smooth with All Eyes On Me Frizz Defense Hair Oil. From 72-hour frizz defense, to protection from 450°F heat, humidity, and UV exposure, this weightless, non-greasy oil leaves every style smoother, softer, shinier and healthier—whether you’re air-drying or heat-styling.\u003cbr\u003e\u003c\/p\u003e","brand":"notyourmothers","offers":[{"title":"2.5 fl oz","offer_id":67748790272052,"sku":"45462052208834","price":3.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/40d87cda8fc76f18a6f6e79026a6c358.webp?v=1792204617"},{"product_id":"conditioner","title":"Conditioner","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eHello, healthy hair. Not Your Mother’s Way to Grow Long \u0026amp; Strong Conditioner moisturizes and hydrates from root to tip without ever weighing it down. Plus, it helps to combat unwanted frizz for locks that look and feel smoother.\u003c\/p\u003e","brand":"notyourmothers","offers":[{"title":"8.0 fl oz","offer_id":67748800921652,"sku":"40644762599618","price":2.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/94d4f9cf30d315bedbabbf81b6abe523.webp?v=1792204649"},{"product_id":"bond-building-leave-in-treatment","title":"Bond Building Leave-In Treatment","description":"\u003cp\u003e\u003cspan\u003eThe leave-in that locks-in essential moisture and strength for damaged curls. 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