{"title":"SHOP BENEFIT Hold \u0026 Finish","description":null,"products":[{"product_id":"sculpting-gel","title":"Sculpting Gel","description":"\u003cp\u003e\u003cspan class=\"TextRun SCXW173883221 BCX8\" data-contrast=\"auto\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW173883221 BCX8\"\u003eNot Your Mother’s \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TrackChangeTextInsertion TrackedChange SCXW173883221 BCX8\"\u003e\u003cspan class=\"TextRun SCXW173883221 BCX8\" data-contrast=\"auto\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW173883221 BCX8\"\u003eCurl Talk® \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW173883221 BCX8\" data-contrast=\"auto\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW173883221 BCX8\"\u003eFrizz Control Sculpting Gel is here to help your curls lock in. Designed for all curl types, this silicone-free, flake-free formula sculps strands with a flexible-firm hold and long-lasting frizz control. For structured, defined curls without the crunch.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW173883221 BCX8\" data-ccp-props='{\"335559739\":0}'\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"notyourmothers","offers":[{"title":"6.0 fl oz","offer_id":67748775591988,"sku":"40644753359042","price":3.3,"currency_code":"USD","in_stock":true},{"title":"9.7 fl oz","offer_id":67748775624756,"sku":"40790063448258","price":4.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/cca9b740352e2c0d40e5873b1b45d7cd.webp?v=1792204570"},{"product_id":"root-lift-spray","title":"Root Lift Spray","description":"\u003cp\u003eBring flat curls back to life with Curl Talk Root Lift Spray. The weightless formula and targeted application lets you add instant, visible volume at the root with a soft, lasting hold that never leaves crunch, residue or dryness, so your curls stay flexible as your roots rise.\u003c\/p\u003e","brand":"notyourmothers","offers":[{"title":"6.0 oz","offer_id":67748776378420,"sku":"45462054437058","price":3.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/294d51cd8cb98c1402d093b9e56a3fd0.webp?v=1792204571"},{"product_id":"mousse","title":"Mousse","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSet your hair’s style up for success with Not Your Mother’s medium-hold, Volumizing Mousse. As it adds instant body and shine from root to tip, this multi-tasking, weightless formula makes for touchable locks that are never sticky or crunchy while added heat protection means you can get straight to styling.\u003c\/p\u003e","brand":"notyourmothers","offers":[{"title":"7.0 fl oz","offer_id":67748780507188,"sku":"43354767458498","price":3.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/714d9b5d61d0df51858b191f2e75d9f3.webp?v=1792204589"},{"product_id":"lasting-definition-flash-freeze-gel","title":"Lasting Definition Flash Freeze Gel","description":"\u003cp\u003eHit freeze on your favorite styles with an extra strong hold that hydrates and controls frizz for healthy definition that lasts. Curl Talk Lasting Definition Flash Freeze Gel will leave you with touchable, crunch-free curls that stay locked in all day long.\u003c\/p\u003e","brand":"notyourmothers","offers":[{"title":"6.0 fl oz","offer_id":67748784439348,"sku":"40644753916098","price":3.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/6f9ec36e6c03bb0e11df44e26061dbfe.webp?v=1792204600"},{"product_id":"instant-de-frizz-spray","title":"Instant De-Frizz Spray","description":"\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eAll Eyes On Me® Instant De-Frizz Spray is here to help get your frizz together. Made with nourishing, lightweight oils, it helps smooth frizz and boost shine without the weighty finish. From taming unruly strands to polishing your final look, this is your new go-to for frizz-free locks.\u003c\/span\u003e\u003c\/p\u003e","brand":"notyourmothers","offers":[{"title":"5.0 oz","offer_id":67748785717300,"sku":"45122318106818","price":3.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/0e747cedc53fc4f63974309ad4551644.webp?v=1792204603"},{"product_id":"hairspray-1","title":"Hairspray","description":"\u003cp\u003eWe’re turning up the volume—on your hair. Not Your Mother’s She’s a Tease® Volumizing Hairspray turns flat hair on its head by adding maximum lift for immediate impact. Add some extra oomph for a night out, or extend a recent blowout, either way, this hair volumizer brings body wherever it goes.\u003c\/p\u003e","brand":"notyourmothers","offers":[{"title":"8.0 fl oz","offer_id":67748788928564,"sku":"40644762337474","price":3.0,"currency_code":"USD","in_stock":true},{"title":"2.0 fl oz","offer_id":67748788961332,"sku":"40644762370242","price":1.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/2a40143ce15f524b0e7035ee0484b633.webp?v=1792204613"},{"product_id":"hairspray","title":"Hairspray","description":"\u003cmeta charset=\"utf-8\"\u003eGet the lasting lift you've been looking for with Not Your Mother’s volumizing hairspray. Its maximum-hold and long-lasting humidity resistance make it the ultimate final touch for maintaining volume and style. 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Safe for all curl types (2A–4C), protein-sensitive hair, and color-treated hair. Unscented. \u003c\/p\u003e\n","brand":"notyourmothers","offers":[{"title":"6.0 fl oz","offer_id":67748790992948,"sku":"44251618312386","price":3.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/c9703d4214d0230c120564ca62829eb0.webp?v=1792204620"},{"product_id":"dry-finish-spray","title":"Dry Finish Spray","description":"\u003cp\u003eAdd instant, buildable texture to dry hair for lived-in waves that work their way from the sand to city streets. Not Your Mother’s Beach Babe Texturizing Dry Finish Spray has a lightweight hold to deliver long-lasting, effortless beachy definition with a matte—never crunchy or sticky—finish.\u003c\/p\u003e","brand":"notyourmothers","offers":[{"title":"5.5 oz","offer_id":67748794433588,"sku":"44776875065538","price":3.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/811f6e26bbee31fa39b9f63125a81048.webp?v=1792204632"},{"product_id":"defining-spray-gel","title":"Defining Spray Gel","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eCurl definition you want in the easy, lightweight application you need. Curl Talk Defining Spray Gel defies logic by effortlessly building definition, adding volume, and controlling frizz without ever adding weight to waves and curls. Light on curls, strong on definition, big on bounce.\u003c\/p\u003e","brand":"notyourmothers","offers":[{"title":"6.0 fl oz","offer_id":67748795121716,"sku":"44776862187714","price":3.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/4ea863f40e08b98a9b97d4e2fe0e4c44.webp?v=1792204632"},{"product_id":"all-day-hold-hairspray","title":"All Day Hold Hairspray","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-teams=\"true\"\u003eAll Eyes On Me All-Day Hold Hairspray is the 24-hour, humidity resistant max hold you need, with the flexibility and natural movement for the sleek fly-away free style you need. The non-aerosol, fast-drying, fine-mist formula is made with argan oil and squalane for a never stiff or crunchy, soft and shiny finish.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"notyourmothers","offers":[{"title":"8.0 fl oz","offer_id":67748805345332,"sku":"45462052372674","price":3.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/f16c0d3198b560e61c9fe2634665de54.webp?v=1792204665"},{"product_id":"activating-mousse","title":"Activating Mousse","description":"\u003cp\u003e\u003cspan class=\"TextRun SCXW81741102 BCX8\" data-contrast=\"auto\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW81741102 BCX8\"\u003eNot Your Mother’s Curl Talk\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TrackChangeTextInsertion TrackedChange SCXW81741102 BCX8\"\u003e\u003cspan class=\"TextRun SCXW81741102 BCX8\" data-contrast=\"auto\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW81741102 BCX8\"\u003e® \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW81741102 BCX8\" data-contrast=\"auto\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXW81741102 BCX8\"\u003eActivating Mousse is here to bring your curls back in balance. Think: structured definition meets a light, touchable hold. Even better, it also delivers protection against humidity. For smooth, defined, voluminous curls, no matter what the weather app throws their way.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW81741102 BCX8\" data-ccp-props='{\"335559739\":0}'\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"notyourmothers","offers":[{"title":"7.0 oz","offer_id":67748806918196,"sku":"40644753391810","price":3.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/2078\/6740\/files\/d13cdbff667eb444f1c04d6ec964d404.webp?v=1792204668"}],"url":"https:\/\/notyourmotherssale.com\/collections\/shop-benefit-hold-finish.oembed","provider":"notyourmotherssale.com","version":"1.0","type":"link"}